– Donald A. Norman
The forerunning textbook in humanistic industrial design, key for its central concept of “environmental affordances.” It has gained traction in multiple fields, if only because I'm led to believe the otherwise exclusive field of industrial design to be too narrow to contain Norman's theory on its own. Because of that, I sometimes wonder if I would've ever heard of this book if each of those separate fields of endeavour had literally anything else to cite when it came to streamlining user experience.
