– Scott McCloud
Book two of three in a series. Most people swear by the first book, but this one is actually my favourite of the three.
It is unique in its analysis as taking the history and nature of the comics industry as an extension of the graphic novel form in itself, and therefore makes the industry subject to the same analysis as before. Its suggestions towards the whims and cycles of any artistic industry are wide ranging beyond just comics, with a ghastly and morose depiction of industry itself as an oroboros dollar sign... ageing and decrepit... starving to the point where it will do nothing more than eat its own tail.