– Terry O'Reily, Mike Tennant
The book form of a CBC Radio show that aired for some time, to moderate success. As per the show, the topic is marketing and advertising, though somewhat deceptive in its true aims. While I do not doubt the honesty of Mr. O'Reily's dedication to public broadcasting, a close analysis of this book would reveal him to not be a completely reformed adman. The book serves to sell on the concept of advertising itself, and any criticisms it makes towards the practice are much duller than they rightfully could have been.
Sadly, I would no longer recommend the radio show; it really went downhill after Tennant left.