– Joseph Turow
A book about the history and development of online advertising, tracing from its early roots in broadcast media to how advertising broke the early web, morphing it into the Internet of the early-to-late 02000's and 02010's. Of particular note was the transition from the old cost-per-view model toward the mindless harvesting of personal information.
It should be more distressing that after a good 30 years of the web, we still don't know how to make money on the Internet any other way than plastering advertisements on everything; a practice that is very destructive at its worst, and only somewhat misled at its best.
